Creative Specs for Social Platforms

Written By Logan Himango

To launch your video marketing campaign across all platforms, you’ll need a variety of formats. Here’s a handy, all-in-one guide for creative specs for ads. At Greyduck, we tailor each video to fit your platform(s) of choice, and ensure you’re equipped with working thumbnails and captions. Let’s get creative!

Captions: Nearly all platforms support adding a captions file to your video and we highly recommend it! Learn more about captions.

Duration: Maximum video duration varies drastically between platforms. We recommend 15-30 seconds for optimal viewer retention.

Resolution: Unless specified, the following are standard resolutions for each aspect ratio:

  • 16:9 - 1920x1080

  • 1:1 - 1080x1080

  • 4:5 - 1080x1350

  • 9:16 - 1080x1920

Logan Himango
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Add Captions to Videos