Benchling: Accelerate progress
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Elevating Benchling’s Brand through Motion and Video with Greyduck Creative
Client Overview
Benchling, a leading life sciences R&D cloud platform, has long recognized the value of video and motion design in conveying the complexity and innovation behind their product. With a highly technical product suite that supports cutting-edge research, Benchling sought a partner to help them leverage motion design as a foundational element of their brand strategy.
The Challenge
Benchling’s internal brand team manages numerous high-stakes projects at any given time, with five or six running concurrently. With video and motion design established as critical components of both external marketing and internal enablement, the need for a reliable, creative partner was clear. Benchling wanted an agency that could deliver high-quality motion design while developing brand guidelines that could be used as a cornerstone for future projects.
Why Greyduck
Greyduck Creative came highly recommended by a colleague who had worked with the team in the past. After reviewing Greyduck’s impressive portfolio and participating in a scoping call, Benchling knew they had found the right partner. The decision to bring in a professional agency like Greyduck was driven by their expertise in motion and video, and their ability to scale alongside Benchling’s growing content needs.
The Solution
Greyduck worked closely with Benchling to build motion design guidelines that aligned with their brand vision and supported the company’s long-term goals. Whether creating video content for Benchling’s annual user conference or crafting product feature videos, Greyduck became the trusted partner to bring their ideas to life.
A key aspect of the partnership was Greyduck’s ability to take feedback and seamlessly turn it into results. In one instance, Greyduck delivered a first version of a video that required only minor copy edits before being finalized—a testament to their deep understanding of Benchling’s brand and needs.
In addition to producing video and motion design content that consistently exceeded expectations, Greyduck delivered assets on time and within budget. Their proactive approach to communication ensured that potential issues were addressed well before they became a problem, making the process smooth for Benchling’s internal team.
Results
Benchling’s motion and video content consistently outperformed other forms of media in terms of engagement metrics such as click-through rates, view counts, and watch times. Greyduck’s videos have become a go-to tool for Benchling’s sales team, helping them communicate product functionality and updates to prospects and existing clients alike.
At Benchling’s annual user conference, Greyduck’s work set the tone for the main stage, contributing significantly to the overall event experience. The brand’s focus on video has become a key differentiator, giving them a competitive edge in connecting with their audience and explaining the complex capabilities of their platform.
Benchling partners with Greyduck for creative, high-impact motion design that drives engagement.
Client Testimonial
“We’ve worked with some great agencies in the past, but now we only work with Greyduck. Their ability to take feedback and turn it into exactly what we need is unmatched. We joke that they’re mind readers—on one project, they delivered version one and we shipped it after just a few copy edits. They’re completely committed to delivering exceptional work, and we always get excited feedback from both internal teams and stakeholders.”
“Greyduck’s work is critical for our annual user conference, where their video and motion content helps set the vibe on our main stage. Their reliability and creativity make them the perfect partner to keep up with our fast-paced project timelines.”
Conclusion
For Benchling, partnering with Greyduck Creative has meant having a reliable, innovative, and proactive creative team that helps elevate their brand. Greyduck’s commitment to delivering top-quality motion and video content has played a pivotal role in shaping Benchling’s brand presence, both internally and externally. With video now a central pillar of Benchling’s marketing and communication strategy, Greyduck has proven to be a valuable, long-term creative partner.
