How much does a video cost? Here’s what you should be asking instead.

Strategy matters more than price alone.

At Greyduck Creative, the most common question we hear is, “How much does a video cost?” But we believe the more important question is, “How much is it worth?” Video production costs can range from a few thousand dollars to over $50,000, depending on factors like quality, studio resources, and complexity. But focusing on price alone is missing the bigger picture. Without a well-thought-out video marketing strategy, even the best video may fall flat.

Too often, SaaS companies invest in a video that ends up underperforming—maybe it’s buried on a landing page or sitting idle on a low-traffic YouTube channel. When that happens, many conclude that “video doesn’t work.” But in reality, it’s not the video itself that’s the issue; it’s the lack of strategic alignment with distribution and audience engagement.

The Real Value: Aligning Video with Strategy

At Greyduck, we work with clients like Slack and Webflow to create high-quality motion design videos that aren’t just visually stunning, but also strategically placed. Each video is customized for the platform it’s distributed on. A TikTok video, for example, should be quick and authentic, while a YouTube demo might need to be more detailed and polished.

A video’s real worth comes from how well it drives results—whether that’s increased engagement, more signups, or better brand recognition. Without a strategic plan that considers the platform and buyer’s journey, a video’s impact will be limited.

So, What Does a Video Cost at Greyduck?

While it’s difficult to give a concrete number without knowing the project specifics, a high-quality motion design video can range between $10,000 and $50,000. More importantly, the value of a well-crafted, strategically placed video far outweighs its upfront cost. A one-off video might meet an immediate need, but a video backed by a broader marketing plan will provide lasting value.

The real question isn’t “How much does a video cost?”—it’s “How much is this video worth to my brand’s success?”